Services
UI/UX Design · Website Design & Development
Tools
Figma · WordPress · Divi
Project Type
B2B Lead Generation Website
Industry
Enterprise IT Hardware / Technology
Introduction
Vertical Enterprise supplies new and refurbished enterprise IT hardware, including servers, storage systems, networking equipment, and hard-to-find legacy components. Its website serves businesses and IT teams looking for reliable hardware sourcing and competitive pricing.
The goal was to create a professional digital experience that simplifies product discovery, communicates the company's value, and guides potential buyers toward requesting a quote or sourcing assistance.
Problem
Enterprise hardware buyers need to navigate a wide range of products, compare available solutions, and find equipment that meets their specific requirements. The website needed to organize complex product categories, communicate the company's expertise and reliability, and make it easier for business customers to request pricing and sourcing support.
Solution
I designed the website in Figma and developed it in WordPress, focusing on a structured layout, intuitive navigation, and a clear path from product discovery to inquiry.
Key priorities included:
Organized product categories to help buyers find relevant hardware efficiently.
Trust-focused presentation to communicate industry experience, warranty options, and product expertise.
Clear calls to action to encourage quote requests and hardware sourcing inquiries.
User-friendly navigation to simplify the experience for business buyers exploring different product categories.
